Southwire Wins tED Magazine Best of the Best Marketing Award, Honorable Mention

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Aug 14, 2023

The Electrical Distributor (tED) Magazine recognized Southwire’s innovation and commitment to its customers with the announcement of the 2023 Best of the Best Marketing Award winners.

According to tED, it took a panel of judges three days to go over the entries submitted from both manufacturers and distributors alike.

The Customer Hub won the Website category for the effort and care that has been invested to create a world class self-service portal for Southwire’s customers. 

“I was proud to enter the Customer Hub to tED Magazine because I was able to recount the tremendous amount of cross-collaborative achievements that have been made since the initiative kicked off,” said Christie Shumay, digital marketing manager and marketing lead for the Customer Hub. “With each new feature and function that is released, we are offering an enterprise-wide solution to industry problems.”

Earning an Honorable Mention, the Elite Series™ Portable Power Station was recognized in the Product Launch category for the enhanced marketing activities that surrounded its launch.

“The Portable Power Station launch was – I believe – a turning point for Southwire’s marketing,” said Georgi Blalock, product launch coordinator. “We were able to take our time and create lifestyle photography that we are still being able to leverage to this day.”

For more than seventy years, Southwire has been delivering power responsibly to customers around the world. A leader in the multi-billion-dollar North American market, the company upholds a strong commitment to service, quality and innovation.

“Being recognized by an industry leading publication like tED really tells the story of how Southwire is recognized by our peers, customers and competitors,” said Alan Colorito, vice president of marketing and communications. “Number one, our customers know that we are constantly evolving to meet their needs. Number two, the people within Southwire know that the Marketing department takes care in promoting the products and services that multiple teams and our colleagues in the plants have a hand in producing.”

To learn more about the tED Magazine 2023 Best of the Best winners, click here. For more information about the Customer Hub, please visit our landing page. To access the Portable Power Station launch page, click here.

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