Southwire Partners with Atlanta Falcons and Atlanta United

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Feb 23, 2022

Southwire, one of North America’s leading wire and cable producers, has announced a partnership with AMB Sports and Entertainment (AMBSE), part of the Arthur M. Blank Family of Businesses and parent company of the NFL’s Atlanta Falcons, Atlanta United of MLS and Mercedes-Benz Stadium. This partnership will begin during the 2022 Atlanta United season and extend into 2024 for both teams.

“We’re incredibly excited to begin this partnership with AMBSE and see our relationship grow in the coming years,” said Norman Adkins, president of Wire & Cable and chief operating officer for Southwire. “One of Southwire's core tenets is Giving Back, and this partnership will provide amazing opportunities for us to make an even bigger impact in west Georgia, metro Atlanta and many other communities in which we work and live.”

The Southwire-AMBSE connection was inspired by the shared values of both organizations. In every area of business, Southwire strives to uphold its five sustainability tenets: Growing Green, Living Well, Giving Back, Doing Right and Building Worth. AMBSE demonstrates similar organizational core values, including Putting People First, Listen and Respond, Include Everyone, Innovate Continuously, Lead By Example and Give Back to Others.

As part of this partnership, Southwire will become the exclusive sponsor of two programs hosted by AMBSE: Westside Works and Thank You, Coach. Founded in 2014 and supported by The Arthur M. Blank Family Foundation, Westside Works is committed to providing education and training that leads to employment opportunities and job success for not just the Westside communities but all of Atlanta’s residents. By sponsoring this program, Southwire will help Westside Works continue its professional development and training efforts in the Westside community.

Thank You, Coach hosts former coaches of current Atlanta Falcons players each year to say “thank you” for their impact on the players’ lives. As the exclusive sponsor of this program, Southwire will continue its commitment to Giving Back by showing support for generational success and growth.  

“We are pleased to partner with a like-minded organization like Southwire,” said Mace Aluia, vice president of corporate partnerships for AMBSE. “An industry leader with common interests in giving back to our community and supporting our youth through sport, Southwire is an ideal partner for AMBSE, and we look forward to creating positive impact in our communities.”

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