Southwire Company, LLC is thrilled to announce that its Re3 CableTechSupport™ Chatbot has been recognized with the Showstopper Award at the 2025 National Electrical Contractors Association (NECA) Show. This recognition honors innovation and excellence in electrical industry products.
As North America’s leading wire and cable manufacturer, Southwire continues to deliver on its mission – We Deliver Power…Responsibly® – while embracing innovation that empowers customers and employees alike. The Re3 CableTechSupport Chatbot provides transformative technical customer support, further enhancing the customer experience.
The chatbot uses generative artificial intelligence (AI) to answer customer queries, drawing information from a vast database to provide simple and helpful responses. The solution ensures that customers and contractors get fast, accurate assistance, accelerating response times by 30% for general wire and cable inquiries.
“Our innovative generative AI chatbot helps with 20,000 customer queries per year, simplifying access from more than 1,000 documents and 100 GB of data while freeing up team members to focus on customers’ needs,” said Avi Guha, vice president, AI and advanced analytics. “The Re3 Chatbot is a great enabler for the Southwire CableTechSupport team. We are winning with AI at Southwire.”
The Southwire CableTechSupport Chatbot is a first-of-its-kind AI-enabled, customer-facing tool in the industry. It is projected to boost efficiency, reducing the engineering workload by more than 10%. Additionally, the chatbot will serve as a valuable resource for onboarding and training new team members.
“The trademark ‘Re3™’ embodies the core attributes of the products engineered by our technical team: Reinforced, Resilient and Reliable,” said Yuhsin Hawig, vice president, applications engineering. “This initiative represents a significant milestone as the first AI-driven chatbot in the wire and cable industry.”
The NECA Showstopper Award reflects Southwire’s commitment to advancing tools for all areas of the evolving electrical contracting industry. As the company looks ahead, it remains dedicated to further improving its AI capabilities and pioneering smart, efficient support for a sustainable future.
