Mobile Privacy Policy

Southwire Company, LLC ("Southwire") provides this Mobile and Computer Application Privacy Policy ("Policy") to inform users of Southwire mobile and computer applications (each, an "App") about policies and procedures regarding the collection, use, and disclosure of App user information.   

Modifications to Privacy Policy.
This Policy was last updated on January 22, 2013.  Southwire may modify and update this Policy from time to time for any reason.  The version of this Policy that was in effect at the time information was collected will apply to such information.  Modifications to this Policy will be effective after Southwire posts the updated Policy or otherwise notifies App users ("Users" and each, a "User") of the modified Policy.    

If and when Southwire makes any changes to this Policy, Southwire will place a prominent notice on its website or within the relevant App.  If the change materially affects registered Users, Southwire will send a notice to Users by push notification.  Southwire advises Users to consult this Policy regularly to ensure that Users are in agreement with the current version.  Users can access the most current version of this Policy in the relevant App's information page.  

Users consent to Southwire's processing (as defined below) of Users' respective information, as further explained in this Policy. "Processing" means using or handling User information in any way, including, but not limited to, collecting, storing, deleting, using, combining, linking, and disclosing information, all of which activities will take place in the United States. For Users who reside outside the U.S., their respective information will be transferred to the U.S. and processed and stored in the U.S. in accordance with U.S. privacy standards.  

A User's use of an App is conditional on the User's agreement to the terms of this Policy.

Information Collection
When a User decides to use any of Southwire's Apps and agrees to the terms of Southwire's App User Agreement and this Policy, the User agrees to permit Southwire to collect certain information from the User.  Southwire collects this information so that it can provide Users with a better App experience.  Southwire collects this information using technologies such as cookies (small files stored by a User's browser), web beacons, and unique device identifiers that enable Southwire to identify the User's device.    

Information that Southwire collects may include:  (a) personally identifiable information, such as the User's name, address, phone number, and email address; (b) geographic information, such as the User's country and spoken language; (c) App transaction-related information, such as whether the User is a new or returning App user, the duration of the User's App session, how frequently the User accesses the relevant App, and the number of active App sessions and the number of App screen views the User has engaged in; (d) information regarding the User's interaction with the App and any advertisements, such as the type of App screens accessed by the User, in-App advertisements that the User accesses, in-App searches that the User conducts, media titles and types accessed by the User, outbound links clicked by the User, products that the User views, and screen exits that the User conducts; (e) events that occur during the User's App session, such as errors the User experiences and conversions that the User makes during the session; and (f) technology-related information, such as the App version that the User accesses; the User's mobile carrier; the type of connection that the User utilizes to access the App; the type, brand, model, and unique identifier of the device that the User uses to access the App; and the operating system that the User uses to access the App.  

Southwire may associate personally identifiable information collected from a User with the User's activities while utilizing an App (e.g., pages the User views within the App) so as to enable Southwire to better customize Apps to Users.  Regarding geographic information that Southwire collects from Users, that data is linked to the User's device identifier only for the User's individual App session.  

Information Use
Southwire may track Users' respective App usage data and App traffic patterns to improve the content of the Apps and the quality of Southwire's products and services.  Specifically, Southwire may use information collected from Users to (a) provide products and services desired by Users and upon User request; (b) optimize and improve Southwire's Apps, products, services, and operations; (c) monitor and evaluate the use and operations of the Apps; (d) analyze how Users are using the Apps; and (e) personalize content and offers that may be of interest to an individual User.   

In order to optimize Apps and better serve Users, Southwire may share User information with other companies, including Southwire vendors and contractors.  These companies' use of this information is limited to these purposes, and subject to agreements that require them to keep the information confidential. Southwire's vendors provide assurance that they take reasonable steps to safeguard the data they hold on Southwire's behalf, although data security cannot be guaranteed.  Southwire does not allow advertising companies to collect data through the Apps for ad targeting, and Southwire generally does not share personally identifiable information (such as name, address, email, or phone number) with other companies for marketing purposes.

Southwire provides information that it collects from Users to analytics companies contracted by Southwire to help Southwire analyze and understand how Users use the Apps, Southwire's websites, and Southwire's products and services.  These analytics companies use this information solely on Southwire's behalf.  

Southwire will disclose information collected from Users in the following circumstances:  (a) if Southwire reasonably believes that it is required to do so by law, regulation, or other government authority, or to protect Southwire's rights and property or the rights and property of the public; and (b) Southwire will disclose such information to any successor or purchaser in a merger, acquisition, liquidation, dissolution, or sale of Southwire's assets.  User consent to either of the disclosures stated in this paragraph will not be required, but Southwire will attempt to notify Users of any such disclosure, to the extent permitted by law.   

Each User can sign into his or her account in the relevant App and access the App's information page to see any personally identifiable information that Southwire has stored.  Users can also contact Southwire by email (see "Contact" section below) and request this information.  Southwire may keep some User information, including personally identifiable information, indefinitely. 

All content and information that a User inputs into an App is owned by the User.  However, by using an App, the User grants Southwire a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any intellectual property, such as photo and video content that a User posts on or in connection with the Apps.   

Southwire takes reasonable administrative, physical, and electronic measures designed to safeguard and protect User information from unauthorized access or disclosure.  These measures include utilizing specific software that encrypts User personally identifiable information when that information is being transmitted from an App to Southwire's servers, and storing User information on a server that is protected by a firewall designed to prevent access from outside Southwire's network.  Despite these security measures, no security or encryption method can be guaranteed to protect information from hackers or human error.  

If Users have any questions or concerns about this Policy, please contact Southwire at: