/images/buttons/EquipWiringCord_button.jpg/images/WaterWellMainImage.jpgSouthwire Presence in OEM Market with Centrilift Acquisition CentriliftAcquisition.htm
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Southwire Presence in OEM Market with Centrilift Acquisition

Deal Includes Purchase of Manufacturing Equipment in Claremore, Oklahoma

(Carrollton, Georgia – July 1, 2008) –Southwire Company today completed its acquisition of the equipment assets of Centrilift, a Claremore, Oklahoma-based manufacturer of wire and cable products used in water pumps. The deal builds upon Southwire’s recent announcement of plans to invest and grow in the original equipment manufacturer (OEM) market.

“This acquisition demonstrates our strong commitment to the OEM market – an area where we see potential for tremendous growth,” said Stu Thorn, Southwire’s president and CEO. “The acquisition also allows us to further diversify our product offering, while building upon our industry leading fill rates and lead times.”
Centrilift designed and manufactured electrical cables for the petroleum industry and industrial mining and water applications.  Its manufacturing facility in Claremore used state-of-the-art  equipment and computerized test facilities to develop a wide range of cable products. Southwire acquired equipment only and Centrilift kept ownership of the plant.

The acquisition fits perfectly with Southwire’s strategy to explore new market segments, while developing closer ties to its OEM customers, according to Norman Adkins, president of Southwire’s OEM Division.
“It’s very important that we forge strong relationships with our OEM customers and remain sensitive to their needs,” Adkins said. “Exceeding our customers’ expectations has been a key to our success. We must continually focus on what they think is important and on what truly delivers value. Our customers expect to grow and we must grow with them by offering a compelling competitive advantage in the marketplace.”

About Southwire Company
A technology leader, Southwire Company is a major wire and cable provider in North America, manufacturing building wire and cable, metal-clad (MC) cable, cord products, utility cable products, industrial power cable, copper and aluminum rod and continuous casting technology.   Please visit Southwire’s website at http://www.southwire.com/.