/images/buttons/swirl_60.jpg/images/southwire_100x70.jpgFinding Product Info Just Got EasierFindingProductInfoJustGotEasier.htmSouthwire website redesign simplifies finding product and support information
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Finding Product Info Just Got Easier

Southwire website redesign adds 'Quick Find' functionality

If you specify or purchase transmission or distribution products, you’ll want to check out the recent redesign of Southwire’s web site at http://www.southwire.com/. “New features – including extended search capabilities – on the enhanced site make it quick and easy to find the product overviews and catalog pages you want,” says Frank Hullender, Southwire Web Development Manager.

An enhanced online Product Catalog provides links to all of Southwire’s product catalog sheets. To simplify finding the proper utility product specifications, select a filter that limits the selection to transmission and energy distribution products. Or use the site’s robust ‘Quick Find’ search functionality, where users can search for specific keywords such as “ACSS” or code names such as “falcon.”

Navigation tabs for transmission and energy distribution link to utility product-line overviews. Many of the products in those sections have an “Ask the Expert” button that allows users to submit product questions directly to the appropriate product group via email. 

Customer requests drove new features

 “We reached out to many customers to find what they wanted on the new site,” Hullender says. “We also consulted with the developer of the National Geographic web site, which is well-known for quality and ease-of-use.” The new site will be updated regularly, and new features will be added in the coming weeks and months. Watch for a video archive containing informative clips and best-practices material, among others.