/images/buttons/swirl_60.jpg/images/Maxis-logo2.jpgSouthwire Broadens Product Offering With Maxis™ Acquisitionsouthwire-maxis-acquisition.htm
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Southwire Broadens Product Offering With Maxis™ Acquisition

A leader in the development of innovative tools for the electrical industry

(Carrollton, Georgia - September 22, 2009) - Southwire Company today completed its acquisition of the assets of Phoenix, AZ based Maxis LLC. Founded by electrical contractors nearly 8 years ago, Maxis is known for applying leading-edge technology and years of practical experience to the development of tools and equipment used in the installation and management of electrical wire and cable products.

"This acquisition demonstrates our continued commitment to providing innovative solutions for contractors - a common goal shared by both companies. Additionally, it provides yet another research and development arm for Southwire," said Jack Carlson, Southwire's Electrical Division President. "Maxis realizes great ideas come from the jobsite, and this is where they have concentrated their efforts. This focus has made Maxis one of the most innovative companies in the industry, centered exclusively on contractor solutions."

" Being a part of Southwire gives us the opportunity to expand our sales force, operating as one team with the same dedication to quality, service and solutions-based product development. We can now build on the strengths of both companies, " said James Jarvis, president of Maxis. The acquisition fits perfectly within Southwire's strategy to continue growing by improving the safety and productivity of electrical installations while enhancing distributor relationships. One example of product synergy is the full line of Maxis cable pullers and pulling grips, which fit perfectly with Southwire's newly released SIMpull Solutions. Now Southwire provides contractors a choice of factory installed SIMpull Heads or the use of Maxis pulling grips making every cable pull easier and more efficient than ever before.

"It's very important that we forge strong relationships with our distributors while concentrating on the needs of the contractor," said Winn Wise, Southwire's Senior Vice President, Construction. "We must continually focus on what contractors think is important and on what truly delivers value. Our customers expect to grow and we must continue to offer them a compelling competitive advantage in the marketplace. With this acquisition, we expect a smooth transition for both current and future customers."